American society has made significant strides towards gender equality over the past century, but children’s toys seem to be moving in the opposite direction, reinforcing traditional roles rather ...

"But they profoundly influence the way we interpret gender roles, even in something as seemingly innocuous as a toy ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

"The segregation of toys by a social construct of what is ... Some US retailers have already taken steps away from gender stereotypes in their businesses. In 2015, Target announced that it would ...

An LGBTQ+ education expert has shared three simple ways parents can stop gender stereotyping their kids at home and research shows that doing so can benefit their behaviour far into the future.