This type of thinking is particularly obvious in the toy industry, where gender stereotypes are used to make products more appealing to certain groups of children – an approach that has fallen ...

American society has made significant strides towards gender equality over the past century, but children’s toys seem to be moving in the opposite direction, reinforcing traditional roles rather ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

"But they profoundly influence the way we interpret gender roles, even in something as seemingly innocuous as a toy ...

Spanish toy company, Toy Planet, is challenging gender stereotypes by advertising all their products as unisex. In the last couple of years, toy companies and shops have come under fire for ...

Ms Van Engelshoven did not go as far as calling on Dutch companies to scrap toys viewed as gender-stereotyping, but a spokesman told the BBC she wanted companies to think carefully about the ...

Spanish toy company, Toy Planet, is challenging gender stereotypes by advertising all their products as unisex. In the last couple of years, toy companies and shops have come under fire for ...

A research team from Queen Mary University of London investigated the impact of toy ad soundtracks in conveying gender stereotypes. For the purposes of their study, the researchers analysed over ...

"Books, much more so than toys, are becoming a point of concern for parents," said Morris. "And people will actually ask for books ... that don't have sex roles." The "overwhelmingly masculine ...