There’s a long history of marketing toys by gender. Sociologist Elizabeth Sweet, at the California State University, Sacramento, analyzed more than 7,300 toys in Sears catalogs from the 20th ...

"The toy designers have been confused ever since ... presented itself as unisex and in the 1970s and 80s took the approach of not marketing by gender. In 2014 three new Lego figures - all ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

More information: Luca Marinelli et al, A multimodal understanding of the role of sound and music in gendered toy marketing, ...