Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

In marketing, it's the "Four Ps." The standard Four Ps of the marketing mix—Product, Price, Place (distribution) and Promotion—are often viewed singularly and in more of a silo approach. But we're ...

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix differs based on the type and ...