▼运动头部品牌 Nike 即将迎来其2024第二季度财报发布。自 Elliott Hill 于十月接任领导职位以来，公司采取了一系列措施来应对销售放缓带来的挑战。面对高于预期的库存水平，Nike 实施了深度促销策略以管理库存，并决定减少一些热门系列如 ...

在耐克这个全球领先的运动品牌面临重大挑战的时刻，Elliott Hill的接任似乎引发了行业内外的广泛关注和期待。从这一关键时刻出发，让我们回顾 ...

运动服饰巨头Nike 耐克 发布2025财年第二季度财报，这是两个月前接任耐克集团总裁兼CEO的Elliott ...

Nike CEO Elliott Hill outlines his plan to rejuvenate the iconic brand. His approach offers valuable lessons for CEOs leading ...

近期，耐克 (NKE.US)在2025财年第二季度的表现虽超出市场预期，但在新任首席执行官Elliott Hill的带领下，公司重振旗鼓的挑战似乎比想象中更加艰难。周四，公司发表财报，指出营收和利润下降主要是由于频繁采用促销策略。Hill与首席财务官Matt Friend表示，耐克一直依赖折扣来提高销量，然而，他们计划将公司的在线业务逐步恢复到全价模式，但这需要先清理“利润较低的渠道”中的过剩库存 ...

另外一大重点是 Nike 将解少包括 Air Force 1、Air Jordan 1、Dunk 等经典鞋款的发布频率，以确保这些流行鞋款的稀缺性，进而强化 Nike 的品牌形象，「这在短期内会产生负面影响，但我们正在从长期角度看待这一情况」。

Hill的重点一直放在库存管理上，旨在精简公司库存，为新的创新铺平道路。耐克目前市值为1147.6亿美元，仍然是运动服装市场的主导者，尽管 InvestingPro 数据显示，该股票的市盈率相对较高，为22倍。

A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Hill, who was with Nike for more than three decades, returned as CEO to revive demand at the firm that has been struggling ...

The sneaker giant’s new CEO is trying to clear out inventory, pressuring retailer partners.

Investors were eager to hear new CEO Elliot Hill’s turnaround strategy as Nike reports fiscal second-quarter earnings. But a return to growth will take time.

Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled ...