The beloved French pharmacy brand's hero cream is excellent as a daily moisturizer and a makeup primer. If you're wary of two ...

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Long-Lasting Makeup Essentials! For a flawless, full-coverage look that lasts through even the sweatiest days, long-wear, sweat-proof products are your go-tos. Start with ELF Power Grip Primer for a ...

NEW YORK, October 09, 2024--e.l.f. Cosmetics (NYSE: ELF) expands into Mexico this October, marking its first time in Sephora ...

Get all the details on the up-and-coming artists' glam looks, provided by e.l.f. Cosmetics — who also produced their tracks ...

When did the Elf on the Shelf start? Carol Aebersold received an adorable pixie elf named Fisbee when she was a child, and in 1974, she told her three children that Fisbee's job was to keep an eye ...

If you struggle to stay on the side of looking glowy and fresh, rather than oily and greasy then you need to keep on reading.

Our testers spent two days testing 20 eyeshadow sticks in our lab. After using an eyeshadow primer, they applied each product, evaluating it in categories such as application (how easy it went on ...

This technique prevents fallout,” she says. McCormick recommends using an eyeshadow primer like Hourglass Cosmetics’s Veil Eye Primer, “particularly if you have an oily skin type ...

Ditch the direct contact and before you start applying any makeup, add a powerful primer to your routine. This will help even your palette, fill in all the gaps and give you a flat base to start ...