Walk into this Ocean Drive hotspot to see hotel reception decked out head to toe in Diesel—from socks to hoodies. And the rooms showcase different fragments of the brand, from the Old Glory room ...

Diesel is celebrating the Year of the Snake with snake-print denim.

Other jeans have ultra-wide legs or moto-inspired ... and that denim is Diesel," Martens added. The brand continues to nod to 2000s and 2010s with psychedelic prints, scarves and wrap silhouettes.