No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.

Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...

Performance: Overall this desktop's performance was good, below that of many other models but still powerful ... drive if you need one. About The Dell OptiPlex 7010 is a full-size desktop computer.