Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly ...

Well, you’ve found it. Effective customer retention strategies will be difficult to execute without a captivating pull. The difference here is you want your content to keep clients interested in ...

In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

One-time customers are never going to show loyalty towards the business and thus, service providers need to work on customer retention strategies. It is one of the important phenomena for a ...

Customer retention holds particular significance ... By capitalizing on this strength, retention strategies rooted in meaningful connections allows you to outperform larger, less agile companies.

Maximizing return on investment (ROI) is a constant challenge in the competitive e-commerce landscape. Businesses must apply ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

Learn all about the best practices to create a customer retention strategy for your subscription product(s) in this extensive guide, and get ready to maximise your profits. Simply put ...

Let's explore some key strategies that you can implement to maximize your business's profitability while ensuring sustainable growth. 1. Focus on customer retention. One of the most effective ways ...

Brian Wayne, president of OEM Development at Affinitiv, provides insights on how their comprehensive solutions boost customer retention.

Have you ever wondered which metrics truly matter when making impactful marketing decisions? Identifying the right metrics can help businesses uncover actionable insights that drive growth in a world ...