In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).

In today competitive business landscape customer loyalty has become more important than ever To build a long-lasting relationship with your customers you need a strategy that goes beyond just offering ...

That's precisely why we launched a customer retention program that treats flight risks as a pipeline and leverages tightly ...

Customer retention holds particular significance because ... These thoughtful gestures resonate more deeply than large-scale loyalty programs, fostering authentic connections that build long ...

We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly ...

In the competitive world of retail customer retention is just as important as customer acquisition With customers having numerous options to choose from retaining them and encouraging repeat purchases ...

By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster ...

Rentokil Initial's acquisition of Terminix strengthens its market leadership in pest control, driving growth and efficiencies for investors. See more on RTO here.

Opinions expressed by Forbes Contributors are their own. Shep Hyken is a customer service/CX expert, author & keynote speaker. How can that be? Most organizations recognize the importance – and ...