By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster ...

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

By focusing on delivering exceptional value at every touchpoint, smaller businesses can turn customer retention into a key competitive advantage. Customer retention holds particular significance ...

Opinions expressed by Forbes Contributors are their own. Shep Hyken is a customer service/CX expert, author & keynote speaker. How can that be? Most organizations recognize the importance – and ...

Rentokil Initial's acquisition of Terminix strengthens its market leadership in pest control, driving growth and efficiencies for investors. See more on RTO here.

Well, you’ve found it. Effective customer retention strategies will be difficult to execute without a captivating pull. The difference here is you want your content to keep clients interested in ...

“He is a proven innovator in driving significant business growth by architecting customer success management practices that activate customer retention and loyalty. His experience will bring valuable ...