This is the year global advertising pushed creative boundaries, delivering powerful stories that connected with audiences on ...

Highly creative advertising is critically important for less familiar brands. Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

Embrace creative freedom on YouTube Historically, where there were ads, there were creative constraints on those ads. Case in point: time limits. No matter the platform, it’s still unusual to ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...