Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop floor with hero products and wooing traditional customers in a bid to restore the brand to its former glory.

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed ...

Burberry has launched a new retail store in Shenzhen, China, that puts social media at the centre of the experience. The luxury fashion house has partnered with Tencent, the developer behind Chinese ...

British luxury goods maker Burberry has announced that it will stop the practice of burning unsold goods, with immediate effect. The fashion label also said it would stop using real fur in its ...

By visiting a second stop, Burberry's store at Plaza 66, and collecting another stamp, they are eligible to receive a special souvenir. The brand recently opened a new flagship store at Sanlitun ...

Burberry sales are expected to fall by about one-fifth next week, as the struggling fashion retailer continues facing a ...

British luxury brand Burberry has appointed Stella King, chief Chinese business officer at Moncler, as non-executive director ...