Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed ...

In July, an earnings report revealed that Burberry destroyed unsold clothes, accessories and perfume worth £28.6m in 2017 to protect its brand. The news had led to an angry response from ...

At the NRF Big Show, Schulman also shared how some strange childhood tendencies informed his future in fashion.

as its chief executive earlier this year in a bid to revive its brand. Burberry has been among the hardest hit by a downturn in luxury spending in recent months.

“Our positioning is today and will remain tomorrow in the luxury space. We have no plans to make Burberry an accessible luxury brand,” he said in a call after results.

Brand has 10,163,728 fans on Facebook while 694,495 follow UK Twitter feed Chief creative officer Christopher Bailey personally thanks followers New films star Burberry faces Eddie Redmayne and ...

In November, Burberry outlined a plan to re-ignite the brand, as it reported a pre-tax loss of £80m for the 26 weeks to 28 September, against a £219m pre-tax profit in the same period last year. The ...