When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Additionally, brands should be prepared for the fact that not all causes will resonate with everyone, which may result in ...

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications ...

LS Digital, a Digital Business Transformation (DBT) company, introduced its AI Marketing Stack. This is a comprehensive ...