We found the best makeup products for dry skin, including top-rated foundations, primers, and concealers. We consulted ...

but one that stands out is the e.l.f. Power Grip Primer," says celebrity makeup artist Erika La'Pearl. Here, find out more of La'Pearl's picks for the best drugstore primers, plus the products ...

Shop the best primers with SPF below For makeup that lasts ... but is also a primer where the lack of white cast and non-greasy texture locks makeup in place. The ingredient line-up is nourishing with ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

To ensure you keep your eyes and skin looking bright and radiant, we have put together this curated list of the best eye makeup removers including top recommendations from makeup artists ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Halloween lovers, rejoice! Spooky season is upon us. It’s time to start thinking about what costume you’re going to wear, the ...

Even if you’re a makeup minimalist, you’ll still want something that’s both appropriate for your skin type and effective. To find the best makeup removers, I spoke to dermatologists and ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

The Princess of Wales's 'timeless' eye makeup look involves a sweep of black eyeliner and she's shown how subtle and striking ...

A good SPF is integral to any beauty routine, and EltaMD is one of the leading brands recommended by dermatologists. It’s the ...

It’s easy to fall into comfortable beauty routines and use the same cosmetics and application techniques year after year. But ...