Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and ...

Every year, we look forward to the Bass Pro Black Friday sale. It's arguably the best time to stock up on fishing gear at a discount—just what our angler hearts love to hear. Right now ...

I capitalize on this feeding frenzy with three key bass fishing lures ... is a watermelon red or junebug Floating Thumper Pro from CPF Lures. Pippin warns, “But the topwater bite can be ...

Every year, we look forward to the Bass Pro Cyber Monday sale. It's arguably the best time to stock up on fishing gear at a discount—just what our angler hearts love to hear. Right now ...

The roots of BPS Direct LLC, doing business as Bass Pro Shops, trace to 1972, when 24-year-old Johnny Morris began selling ...

There are hundreds of deals at Bass Pro Shops this week, and narrowing them down to a top-10 list wasn’t easy ... and Save $500 on Lowrance ActiveTarget 2 Live Sonar Forward facing sonar has taken ...

I’ll bet I have baitcasting tackle in my hand between 80-and-90-percent of the time I’m fishing. But for that other ...

Marketing Specialist Abbie Skeen Marketing Specialist Abbie Skeen is said to bring a fresh eye and keen talents to the Z-Man ...