As soon as Isle of Wight indie band Coach Party finish a gig, they run over to their merchandise stand and start trying to sell T-shirts. If they don't run the stand themselves, they'll have to ...

In a way, it seems movie merch like this is on its way to becoming the new band T-shirt – a straightforward, easy-to-wear way of announcing your cultural allegiances. Hagop Kourounian, who runs the ...