近日于美国中部时间10月15日盛大举行的2024 Amazon Ads Partner ...

Designed for full-funnel optimisation, measurement, and management, these enhancements offer advertisers precise audience ...

Amazon Ads has unveiled a suite of new advertising capabilities such as simplified product launch and measurement solutions.

New insight cards and machine learning recommendations will help advertisers quickly assess and optimise campaign performance ...

Three separate Amazon ad buyers also complained of painfully slow wait times for using Amazon Marketing Cloud (AMC), which is a data clean room built by Amazon Ads atop AWS. But Amazon can only do so ...

Advertisers can set goals for conversion or awareness, choose KPIs such as cost-per-acquisition, and let Performance+ manage optimisation. The company has also launched Amazon Marketing Cloud ...

As the digital shift accelerates, the cloud computing market offers significant investment potential, driven by increasing ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

The unveiling saw various solutions for advertisers including high-value audience and optimal frequency analyses within ...

Amazon launches AI creative studio, audio generator, product launch, optimization, and measurement solutions, and a new Amazon DSP experience.

The software company said it is the first provider to deliver a true commercial cloud that has received Top Secret ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help ...