Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Amazon introduces an innovative retail ad service designed to enhance brand visibility and optimize online shopping ...

Wall Street analysts are optimistic about Amazon's earnings season. Needham analyst reiterates Buy rating & $250 target, ...

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can ...

Online retailers can now pay Amazon to use its advertising service, complete with measurement and reporting tools.

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in ...

More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

Amazon is expanding its advertising business by allowing retailers to utilize its advanced ad technology through a new ...

The new service will allow other online retailers to: “Deliver contextually relevant ads by leveraging Amazon’s two decades ...