Amazon DSP Ad Relevance uses AI and advanced modeling to deliver relevant ads for top brands like Unilever and PepsiCo, ...

Getting started with Amazon Attribution is easy! Just follow these steps: Sign in to your Amazon advertising console or create a new account. Look for the menu on the left side. Scroll down to ...

With Prime Video now in the mix, Amazon is confidently presenting itself to advertisers as a “full-funnel advertising ...

Amazon has become a leading resource for shoppers worldwide. In this article, we'll share valuable insights from former ...

Running an online store of any kind can be a lot of work. If you don’t have the support that you need, you might run into ...

The agency places a strong emphasis on return on investment (ROI) and will continuously monitor and refine your campaigns and optimize every aspect of your Amazon store and marketing strategy to ...

Whether you are an Amazon or eBay seller ... advertising, sales or marketing strategies are actually working. The trouble is, metrics can be overwhelming. With so many statistics and data ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

Estée Lauder (NYSE:EL) makeup and skincare is now available in the Amazon (NASDAQ:AMZN) Premium Beauty store, providing ...

Performance marketing has become the go-to strategy for brands seeking immediate results. With its data-driven focus on ...

The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new content ...

Anthropic, the Amazon-backed AI startup founded by former OpenAI research executives, announced artificial intelligence ...