It’s been another rollercoaster year in the world of advertising, with campaigns causing outrage and delight in equal measure. Here are our favourites of 2024 If ever you needed proof that people ...
This course is a continuation of ASGR 203. In this course students will continue to refine skills in marketing and advertising across a wide range of platforms. Understand the roles of both the ...
Against this backdrop, it’s not easy to make compelling advertising campaigns, and we still continue to see brands all-too-often taking risk-averse, bland approaches. But there was plenty of striking, ...
Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...
Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...
The ad was supposed to show that '#DGLovesChina' The Chinese model featured in a Dolce & Gabbana ad campaign accused of racism has said the controversy almost ruined her career. Three videos ...
Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
An information campaign urging the public to "get ready ... would be roughly double what the National Lottery spends on advertising each year. "So if you think about how often you see a lottery ...