Adobe is attempting to lure illustrators to join its creative software platform by making its dedicated drawing and painting app entirely free for everyone. Fresco is essentially Adobe’s answer to apps like Procreate and Clip Studio Paint,

Consumers have really been feeling the pinch when it comes to subscription costs. The idea of software as a subscription cost vs owning something out-right has blown up over the last so many years and as more companies take on the strategy,

Adobe had a rather limited free edition of Fresco with no advanced features, but now everything the app offers is available at no charge whatsoever. Fresco supports cloud storage and doesnt try to shove generative AI features down your throat, but the software isnt as popular as competing apps like Procreate.

Adobe Fresco is Adobe’s painting app, designed to compete with apps like Clip Studio Paint and Procreate. It launched almost five years ago for $10 a year, which was reasonable, but Procreate’s one-time $13 purchase came with many powerful features,

Adobe announced today that it is making its Fresco pro painting and drawing app available for free to all users on Windows, iPad, and iPhone.

To win over digital artists that rely on iPad apps like Procreate, Adobe is making its Fresco app completely free. The paywall is gone, and now everyone can access all of its digital drawing tools, with vector brushes and animation help.