Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Peak Samba hype may be behind us, but Adidas and Lionel Messi have collaborated on the most stylish color scheme yet.

Adidas chief executive Bjorn Gulden said the loss of Yeezy is "of course hurting us". The company scrapped its tie-up with West in October last year following the rapper's anti-Semitic comments.

Bellingham unveiled the latest version of these iconic football boots, which combine design elements from its past with state-of-the-art technology.

As if it were a premonition, Lionel Messi and Lamine Yamal share the screen in an Adidas promotion with the tagline "The Goat and The Kid," referencing the two football stars nurtured at La Masía.

During this second phase, Adidas has celebrated with Mexico five Gold Cup titles and the U-17 World Cup win in 2011. They’ve also outfitted the team for the men’s World Cups in 2010, 2014 ...

With the help of Adidas, he made his alma mater the first-ever "Rose School." “Derrick Rose’s journey began in high school at Simeon Career Academy, where he built the foundation for his ...