Learn more about our process and partners here. An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

The new year is all about resolutions. Losing extra weight. Breaking bad habits. Saving more money. It’s the perfect time to ...

Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

2. Build An AI Roadmap: Based on this vision, a roadmap turns AI into a tool that works for each marketing priority. Focusing ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about ...