The legacy of Kobe Bryant continues to live on as Nike is set to commemorate the memory of the NBA legend with a new ...

Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path in the year ahead, all in dedic ...

"This collection is an introduction to the Year of the Mamba-and, for our younger athletes, a deeper education on Mamba Mentality and the tenacity Kobe brought to the game," said ...

The Lunar New Year-themed collection is also joined by the Kobe 6 Protro "All-Star 2.0" and the return of the Kobe 9 Elite ...

During the heyday of Nike Basketball, Bryant toured China almost every single offseason to connect with fans and spread the Mamba Mentality. With the Year of the Snake quickly approaching on the ...

Nike is introducing the “Year of the Mamba,” a challenge to athletes everywhere to embrace the hard, uncomfortable path in 2025 in pursuit of their boldest dreams. Rooted in Kobe Bryant’s ...

Emma Raducanu paid tribute to late NBA legend Kobe Bryant. Raducanu gave a heartfelt shoutout to Nike's latest "Year of the Mamba" commercial.

Vanessa Bryant is writing a book highlighting 100-plus murals that honor her husband, Kobe, and daughter, Gianna, who died in ...

The new book celebrates the Bryants' legacy following Kobe and Gianna's tragic death in a helicopter crash in 2020 ...