Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...
British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on ...
The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...
For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and ...
Many now view British Airways Executive Club status as unattainable, which was previously fairly easy to attain. Short-haul ...
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.
When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly common practice for employees to be issued with a ‘talking points’ ...
BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...
British Airways is changing its loyalty program to be based on annual spend instead of distance traveled, with tiers ...
British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to ...
Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...
If there’s anything more likely to spark a heated debate between frequent flyers, you would be hard-pressed to beat the ...